ONLINE MARKETING TRENDS
Scavenger-Hunt-Style Marketing Campaigns : Pasta Pass
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The iconic pasta restaurant chain, Olive Garden, took to social media to announce the relaunch of its unlimited ‘Pasta Pass’ but with an unexpected twist. The pass entitles guests to unlimited pasta at Olive Garden for eight weeks for only $100 USD — however, only 24,000 Pasta Passes will be sold.
In order to purchase one of the Pasta Passes, Olive Garden has created a scavenger-hunt-style marketing campaign on Facebook, Instagram, and Twitter with a mysterious riddle. The brand also promises a bigger surprise that will be revealed on the date. Many fans have speculated it may include unlimited drinks, unlimited take-out, or special tickets to see Jimmy Fallon at the brand’s new prototype restaurant.
The Pasta Passes will go on sale on Thursday, August 15 at 2:00 pm EST and consumers should act quickly because, in 2018, all the passes were sold in less than a minute.
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