Branded Digitally Connected Parties : Desperados

The renowned tequila-flavored beer company Desperados — known for it’s iconic and epic party events including an immersive underwater party, a phone-free party, and a mess-proof party — has announced the launch of its newest, digitally connected party.

The “epic house party” will take place in two small Spanish apartments that have been virtually connected with a sound system and floor-to-ceiling LED screens. Diederik Vos, Global Brand Director at Desperados, added: “By teaming up with locals, DJs and technicians, we created a space where the size of the apartment doesn’t impact the size of the party.”

While guests may be in different places, they can still see one another and enjoy the same music. They can also surprise their counterparts with flashing neon lights and exploding confetti bombs.