ONLINE MARKETING TRENDS
Sci-Fi AR Marketing : Augmented reality add
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Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
Upon first glance, the ad looks like it is an ad from the 80s. However, after users view the ad on Google Lens, it transforms into an ad for the Starcourt Mall, from the new season of the show.
Google notes that its recent Stranger Things ad continues its collaboration with museums, magazines retailers and more. Users can currently see the Stranger Things augmented reality ad using ARCore Android smartphones.
Image Credit: Google Lens
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