Renowned coffee brand Starbucks and iconic TV scientist Bill Nye “the Science Guys” have partnered to launch the ‘Whoa Nitro’ campaign in celebration of the national availability of Nitro Cold Brew in the US.

The video scientifically explains what Nitro Cold Brew is in addition to raising awareness about the product. The campaign was developed in collaboration with director Alex Turvey, production company LOGAN, and creative agency Big Spaceship and will run on all social platforms.

The use of the pop culture icon Bill Nye — who was a popular actor in education videos in the early 2000s — will respond well with younger generations. Nostalgia is a key factor when marketing to Millennials and Gen Zs as the group wants to authentically talk about, share and purchase products that are reminiscent of their childhood memories.

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