IKEA Canada is officially kicking off its Black Friday campaign and it is focusing its efforts on helping Canadians save not just money but also water, energy, waste and resources with its sell-back furniture program. The Black Friday campaign gives people the chance to claim “double the assessed value back to customers who give their gently used IKEA furniture a second life through [the] Sell-Back program.”With this initiative, IKEA Canada is on a mission to get people talking less about mass consumption and more about mass circularity—and taking action too. Across the country, there are also discounts on furniture, electronics and other home goods. Online and in-store, IKEA is also highlighting the many ways that people can care for and repair their products.Image Credit: IKEA Canada

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