Short-Form Lamp Campaigns

Lamps Plus is leveraging the popularity of TikTok to create content with 26 popular TikTok creators in the United States. The brand asked creators to feature a colorful lamp in a video that fits their style and the best-selling styles were shown in comedy, dance, inspirational and other kinds of videos on the platform. Although TikTok is thought of as a platform for Gen Z, Lamps Plus targeted Millennials and older groups, specifically women over the age of 35. Lamps Plus Senior Vice President of Marketing and eCommerce Angela Hsu says, “TikTok is not just for dancing teens. It is growing rapidly among 30-something and older viewers and creators.” Creators were given a choice of more than 100 Color Plus lamp colors, plus a transparent fillable lamp, and they were free to prominently place the product in their positive content.


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