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Ice Cream Cocktail Pop-Ups

Ice Cream Cocktail Pop-Ups

ONLINE MARKETING TRENDS

Ice Cream Cocktail Pop-Ups

The Häagen-Bar is a new pop-up experience from Häagen-Dazs in Spain and France that focuses on indulgent ice cream and cocktails. For the experience, the brand is teaming up with renowned mixologists to promote its new cocktail-inspired flavors (Lime Mojito Sorbet and Piña Colada ice cream.) As part of the ice cream and cocktail bar experience, people will get to experience serves that feature the new cocktail range, as well as competitions and cocktail masterclasses. The pop-up is backed by a new campaign from the brand called Love the Mix and it’s all about celebrating unexpected combinations. The messaging also fits into the brand’s Don’t Hold Back global concept, which inspires people to live life to the fullest as their authentic selves.


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