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Sober-Curious Dating Kits

Sober-Curious Dating Kits

ONLINE MARKETING TRENDS

Sober-Curious Dating Kits

Drinking and dating tend to go hand-in-hand. Drinks help to calm one’s nerves, while bars provide romantic atmospheres for dates, making the two activities seem like a perfect match. This concept, however, makes it hard for those who don’t drink to find ways to connect, so O’Douls and Match have partnered to help non-drinkers break the ice. O’Douls, the alcohol-free beverage brand, partnered with the dating service to help virtual daters. The pair collaborated on at-home date kits, which can be ordered online. The kits cater to the individual needs of a non-drinker, or low-alcohol consumer, offering “No Drinks,” “Depends on The Day,” “Anything in Moderation” or “Let’s Drink.” This provides consumers with more options when it comes to drinking and dating, helping the space become more inclusive.Image Credit: Match


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