Even though many sustainably minded consumers are taking an interest in reducing the amount of waste they generate, it can be confusing to know what kinds of materials can and can’t be recycled—fortunately, bottled water brand Poland Spring and nonprofit The Recycle Partnership have joined forces to offer help with recycling. While there are countless graphics, videos and other resources that can be consulted to determine what’s accepted in one’s city recycling program, Poland Spring directly responds to recycling questions from users on Instagram.

After using the #NotTrash hashtag on a photo of an item, an Instagram user can expect to get a fast response to whether the item can be recycled or not. Beyond a simple “yes” or “no,” the brand also helps to educate consumers on what symbols to look for on the packaging so that they’ll know for next time.



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