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Sparkling Rum-Based Cocktails : Malibu Strawberry Spritz

Sparkling Rum-Based Cocktails : Malibu Strawberry Spritz

ONLINE MARKETING TRENDS

Sparkling Rum-Based Cocktails : Malibu Strawberry Spritz

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The Malibu Strawberry Spritz is Perfect for Warm Weather Consumption

The Malibu Strawberry Spritz cocktail is the latest creation from the brand that is positioned for a launch in the UK just in time for summer to provide consumers with a flavorful option to enjoy outdoors this season.

Made with premium rum, the cocktail has a strawberry flavor profile with just a hint of coconut that balances the drink off as being fruity with a bit of flair. The sparkling profile of the drink likens it to a high-end wine or Champagne, which is reinforced by the 750ml bottle that makes the drinking experience seem like more of an event.

The Malibu Strawberry Spritz was spoken on by Marketing Director Philip Ainsworth at Pernod Ricard UK who said, “Malibu Strawberry Spritz provides an additional element of theatre as it can be popped like a bottle of prosecco yet enjoyed and garnished like a pink gin and tonic.”

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