Springtime Confection Ranges

The Premier Foods Easter cake range is being launched by the brand for the springtime 2021 celebration to offer consumers a themed way to celebrate from home. The products include a number of themed varieties including Cadbury and Mr Kipling options, which all highlight premium seasonal flavors. The products will include cakes as well as individual serving options that are perfect as a snack or a smaller dessert indulgence.Brand Director of Sweet Treats at Premier Foods Mathew Bird spoke on the new cake products saying, “The new products launching across our two market-leading Easter Cake brands , attract a broad audience of shoppers to the category, by offering a variety of flavour combinations and formats. The impressive results delivered by the Cadbury Crème Egg range in previous years have presented us with an exciting opportunity to further extend this range, taking it to both individual and sharing formats we know work well already for our Mini Egg themed SKUs.”Image Credit: Premier Foods


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