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State-Specific Soda Labels : DEWnited States

State-Specific Soda Labels : DEWnited States

ONLINE MARKETING TRENDS

State-Specific Soda Labels : DEWnited States

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The DEWnited States Collection Represents All 50 United States

This summer, MTN DEW is celebrating the United States with the limited-edition DEWnited States Collection, which includes unique bottles to represent each of the 50 states. Inspired by the pride that fans have for their home states, the collectible bottles feature artwork that pays tribute to each distinct part of the country. To incentivize people to complete their soda collection by acquiring all 50 of the bottles in the series, MTN DEW is offering $100 pre-paid gift cards to its most devoted fans.

With a 15-second digital ad featuring buffalos, eagles and iconic American landmarks, MTN DEW is sharing an animated glimpse at some of the customized art from each of the states that can be seen on the soda labels that wrap the bottles in the DEWnited States Collection.

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