ONLINE MARKETING TRENDS
Street Party-Inspired Malt Beverages : malt beverages
Smirnoff Ice’s Limited-Edition Range Celebrates Latin America
The eye-catching designs for Millennials feature characters that capture the vibrant spirit of products like the Original vodka-based mixed drink with lemon.
According to Leigh Chandler, Vault49’s Creative Director and Partner, “As the party moved from the bar to the street, younger consumers were turning to premium beer for upbeat occasions. We felt strongly that Smirnoff Ice belonged in this space and wanted to bring the brand into this occasion.”