Donttakethisthewrongway’s Idea is Tailored to Common Spaces
Debuted as part of the annual New York Design Week, the creative firm’s contribution effortlessly weaves itself into the dynamic of the city. This is perhaps where its strength lies. The Big Apple has come to be known — both fictitiously and in communication, as a space that is constantly evolving and never asleep. As a result, one can imagine the common frustration individuals might experience in environments like these. With its public punching bags, Donttakethisthewrongway provides the opportunity for healthy stress relief on-the-go, while addressing the issue of tension in common, overcrowded spaces.