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Summer Fruit-Flavored Gins

Summer Fruit-Flavored Gins

ONLINE MARKETING TRENDS

Summer Fruit-Flavored Gins

The Whitley Neill Watermelon & Kiwi gin is a new spirit from the brand that will offer consumers a summery way to enhance their favorite cocktail recipes with a touch of warm weather flavor. The limited-edition spirit features a 43% ABV with a suggested retail price point of £26 and is available for purchase from Booker. The gin follows on the continued success of flavored spirits as consumers seek out ways to experiment from the comfort of home.International Marketing Manager for White Spirits at Halewood Artisanal Spirits Kelly Coughlan spoke on the new Whitley Neill Watermelon & Kiwi gin saying, “With WSTA data highlighting that Brits bought over ten million extra bottles of gin from UK retailers during 2020 compared to the same period in 2019, it’s clear that there’s still a huge appetite amongst UK consumers for gin. We’re also seeing consumers continuing to be much more experimental with their drinks choices as we all spend more time at home. Our new Watermelon & Kiwi Gin provides retailers with a great new product to tap into this ongoing trend, all under the strength of the Whitley Neill name, which is the UK’s number one premium gin brand. With its delicious fruity flavours, we’re confident it will present a significant sales opportunity as we approach the spring season.”


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