Summer-Ready Salad Mixes : Florette Sweet Crispy Mix

The Florette Sweet Crispy Mix is Free of Bitter Leaves

The Florette Sweet Crispy Mix salad is the latest product from the brand that has been developed as a milder version of its original to provide a light flavor profile that’s free of bitterness. Coming washed and ready to eat, the salad is a mix of lambs lettuce, red butterhead, red multi-leaf and Apollo, which creates a colorful profile that’s perfect on its own or paired with a meal.

The Florette Sweet Crispy Mix salad will be supported by the “What’s Your Flavourette?” marketing campaign, which is starting this month and running through August across a multitude of channels.

Marketing Director for Florette John Armstrong spoke on the campaign saying, “Our new creative campaign – ‘What’s Your Flavourette?’ – is a fun way for consumers to assess whether they are ‘Team Classic Crispy’ or ‘Team Sweet Crispy’. Our category insight also shows that healthy eating will continue to be a major shopper trend this year, so we will be providing recipe ideas for both products to inspire a variety of eating occasions.”