The Campo Viejo Rosé Answers Consumer Demand for Spanish Wines
The wine features a 13.5% ABV, has a £8 price point and is a perfectly balanced product for enjoyment during the spring or summer at picnic and barbecues. The pale wine is sure to be a hit amongst Millennials who are seeking out an alternative to traditional libations in favor of something fresher and modern.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the new Campo Viejo Rosé saying, “Campo Viejo is the biggest Spanish brand on the market, accounting for 16% of Spanish Wine sales and contributing £99m to the UK wine category. Not only that, but it is currently the UK’s favorite red wine and so this incremental launch to the category provides consumers with something new from a much-loved household name.”