There really is no limit here. While some rely on cheerful, design-forward packaging, others utilize augmented reality, curatorial practices, and even Internet humor. One of the more immersive examples in the June 2019 branding round-up is IKEA’s subway campaign. To promote its urban location in Paris, the furniture giant outfitted a metro station with more than 1,500 individual products. Another campaign that showed great audience engagement is the global Spotify ads that tap the framework of popular memes.
Companies also tap new technology to delight consumers with an interactive campaign. Jack Daniel’s, for example, creates an immersive AR-powered label experience that is sure to set it apart from competitors.