The May 2020 branding initiatives display how labels and creative professionals are staying on top of their game. For many, this has been a tricky time as the COVID-19 pandemic has restricted much of the globe. However, creative solutions are in abundance. Crosby Studios, for example, launched a Nike-branded augmented reality sofa that was created of “digitally upcycled” puffer jackets. Shared as an AR filter, individuals can place the neon piece in their own space for a dose of interactive entertainment. Hard seltzer brand Crook & Marker, on the other hand, facilitated a digital cheers campaign to support bartenders during the disruptions of the COVID-19 outbreak. Elsewhere, two freelance creative directors developed a playful coloring coronavirus-themed book—’Q is for Quarantine.’ In addition to this, the publication is also lightly educational.


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