The October 2020 marketing trends showcase how brands are using the power of branding and storytelling to reach consumers at-home and safely outdoors. These include voter registration campaigns, safety-focused brand activations, comedic social media mask campaigns, and enticing branding concepts, among others. With a tense political climate, Steve Madden is joining the conversation with its new in-store voter registrations. The shoe brand has transformed select retail locations into legitimate registration hubs and seeks to “close the gap in unregistered voters while educating and encouraging young people to turn out to the polls.”Another great marketing example leveraging branding is led by Al Tun Tun, with its influencer-targeted personal party kit that complies with physical distancing guidelines. The kits include fiesta accessories like customized serving trays to unique glassware, a co-branded tote bag, a 750 ml bottle of 1800 Cristalino Tequila, and a mixologist menu.