As brick-and-mortar establishments are battling with the convenience of e-commerce, a lot of companies opt-in for the multi-sensory omnichannel. These instances entail a combination of worlds. Green Room and PUMA, for example, boast an all-digital experience for the City Store in Manchester which features an interactive boot wall, a plethora of in-store games, and more.
The August 2019 interactive list also spotlights a number of pop-ups. From NadaMoo!’s vegan ice cream one to Treatwell and Poptata’s snack-sharing beauty one, a temporary activation is a great way to engage consumers and leave an impression.