Marc Jacobs is launching its newest fragrance — Daisy Love Eau So Sweet — with a candy-themed, ‘scent discovery’ fragrance event. The new scent’s design features the brand’s signature daisy lid, in an opaque, pink glass. The aroma of the perfume is fruity, tropical and light.

Consumers can travel through a “scent maze” that lets them immerse their senses in the fragrance by smelling and touching oversized scented flowers. In addition, attendees can see larger than life candy art installations, take part in photo opportunities, giveaways, and interactive games. To make the event even more personalized, consumers can purchase a full-sized Daisy Love Eau So Sweet with customized details.

The event will take place at Floral Street in Covent Garden on July 26-28, 2019.

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