ONLINE MARKETING TRENDS
Trial-Sized Pink Gin Packaging : Pink Distilled Gin
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Innovation Manager at Diageo GB Katie Thomas spoke on the new product size saying, “The popularity of flavoured gins shows no sign of slowing and, since its launch, Gordon’s Premium Pink Distilled Gin has played a leading role in this growth, adding £105m to the total gin category in the last year alone (Nielsen Scantrack, MAT end 18.05.19). With the addition of a smaller size bottle catering for a wider range of occasions, we’re confident that our new 35cl bottle will enable retailers to tap into a broader number of opportunities and will encourage trial of flavoured gin thanks to its accessible price point.”
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