Futura Designs an Incredibly Whimsical Identity for Frami
Frami is a special platform that provides high-quality content exclusively in Icelandic. Translated from this language, the name of the online education platform means ‘progression.’ This is exactly what Futura focused on when developing the identity for its client. The components of the aesthetics are meant to give Frami “a didactic notion” to some extent. Balancing the youthful and professional, a whimsically playful demeanor is quite important for a predominantly digital company which draws in consumers predominantly through a sound and slick identity.