Urban Fragrance Campaigns : urban fragrance

KIERIN NYC’s Digital Campaign Celebrates Real New York City Life

Bold and disruptive KIERIN NYC is a modern, urban fragrance brand that challenges the foundations of the fragrance industry by creating toxin-free, vegan, sustainably sourced and recyclable products and refusing to confine consumers to a box. KIERIN NYC prides itself on creating all-gender fragrances and avoiding the gender-binary marketing of scents “for him” or “for her.”

KIERIN NYC’s newest digital campaign is centered around celebrating the city that brought it to life and honoring it by sharing real stories of the New York City lifestyle.

As part of its campaign, the brand will be hosting a theatrical, artistic and interactive pop-up that invites consumers to create their own custom label on a digital graffiti wall.