ONLINE MARKETING TRENDS
Veggie-Referencing Re-Branding Campaigns : National Zucchini Day
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In honor of National Zucchini Day on August 8th, Noodles & Company will rebrand as ‘Zoodles & Company.’ While the noodle chain has been serving up the healthy zucchini noodles since 2018, the new campaign celebrates just how popular the veggie option has become.
As Vice President of Marketing for Noodles and Company Jonathan Tress explains, “Plant-based options in our newly-expanded Zoodles & Other Noodles category have become an integral part of Zoodles & Company.” To celebrate the beloved green noodles, the brand is not only changing its name, but its also giving its guests the option to swap out their classic noodles for zucchini noodles in any dish for no extra charge on August 8th.
Image Credits: Noodles & Company.
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