Travel-Themed Train Campaigns : National Rail

After partnering with international creative agency The Community, National Rail has unveiled it’s travel-themed ‘Get That Railcard Feeling’ campaign. The campaign features three immersive commercials of family and friends enjoying travel together, at a festival, at an amusement park, and at the cottage. The ad also highlights National Rail’s new launch — a discounted rail travel price that shown using a vibrant and optimistic aesthetic.

The brand uses eye-catching colors, with blocked, 3D text for a dynamic visual. The summer-themed text colors are striking and create a refreshed stylized illustration. The posters state ‘More Somerset for Less Cheddar,’ ‘We All Love Cheap Breaks,’ and ‘See the Country on Mate’s Rates.’ The multimedia ‘Get That Railcard Feeling’ campaign will run across Twitter, Instagram, Facebook, and YouTube in addition to various digital and non-digital stations.