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Viktor & Rolf Haute Couture Aw 2020

Viktor & Rolf Haute Couture Aw 2020

ONLINE MARKETING TRENDS

Viktor & Rolf Haute Couture Aw 2020

Like all new fashion collections that are being shared with the world, the Viktor & Rolf Haute Couture A/W 2020 collection was revealed in a different way than usual. In place of in-person runway shows, brands are favoring virtual runway experiences and digital films, and Viktor & Rolf chose the latter to show off its collection of “three wardrobes for three mindsets.” Each piece was created with the current reality in mind and the collection includes three silhouettes: a nightgown, a dressing gown and a coat. While the first set captures a sense of gloom with dark colors, the second set is all-pink and reflects conflicting emotions. The third set is all-white and adorned with hearts, representing our need for love and connection now more than ever.Image Credit: Viktor & Rolf


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