The Martell Curious Restaurant Shares Three Unique Storylines

To position itself as a cognac brand that pairs especially well with Chinese-style meals, Martell created a virtual restaurant campaign that invites consumers to use a smartphone to access three unique stories. Accessing the Martell Curious Restaurant requires consumers to scan a QR code and after doing so, they will be presented with storylines featuring tense situations that are diffused by pairing Martell with gourmet food. The virtual restaurant experience has been meticulously crafted from start to finish, designed to make viewers feel as if they are participating in a real-life experience from the moment they enter to the time they exit.

The campaign can be accessed via digital banners and teaser films, all the while supporting the brand’s Be Curious philosophy.



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