ONLINE MARKETING TRENDS
18 Virtual Model Innovations
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While some brands like Ugg and Balmain are welcoming well-known digitally created models like Lil Miquela and Shudu into their campaigns, others like skincare brand SK-II, luxury e-commerce platform YOOX and streetwear label Waviboy are creating avatars that personify their unique identity.
As well as appearing front and center on the covers of magazines, these virtual avatars are also being shown alongside human models in various lookbooks and are also being signed to international modeling agencies.
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