ONLINE MARKETING TRENDS
25 Cruelty-Free Beauty Products
The call for cruelty-free beauty products has strengthened to such an extent that for most brands—it is the standard now. Some companies like Biossance and Burt’s Bees take their commitment further. Biossance’s products—like its Squalane + Vitamin C Rose Oil and its Squalane + Omega Repair Cream—are formulated with specially designed 100% plant-derived squalane. This means that the brand is keeping sharks, the original source of squalane, safe. Burt’s Bees, on the other hand, is known for its robust portfolio of cruelty-free and ethically sourced products. Its early release from 2021, the Truly Glowing line, is just yet another example of spotless production practices. In the makeup section, Folly Fire stands out with its high-quality ingredients that are PETA-certified, while in the personal care section—one should really check out Hume Supernatural’s probiotic deodorants.