adidas and AriZona sell their shoe collaboration for $0.99
The silhouettes take on the aesthetic of the Yung 1 and the Continental. Dubbed ‘The Great Buy’ pack, the designs are adorned with AriZona’s branding sensibilities — from a seafoam green model, adorned with cherry tree blossoms, to a sportier one that boasts the ice tea company’s palette.
This is not the first time AriZona has extended its brand into the world of streetwear. However, adidas and AriZona embark on a publicity stunt that is bound to give them ample exposure and position them favorably in consumer consciousness.