Condiment company Heinz recently debuted its newest AI-enhanced meal planning app — Meal Hero. The app creates personalized dinner ideas based on your family’s eating habits and you can choose between various meal styles including classic, pescatarian, vegetarian, and vegan.

Meal Hero then curates weekly meal plans and automates a shopping list for a streamlined grocery experience. For users who don’t have time to do the grocery shopping, Meal App has integrated already-popular grocery delivery services as well as the pick-up app Instacart for simple and convenient cooking.

This AI-enhanced meal plan will surely resonate with 77% of Americans who prefer a homemade meal over going out and the 51% of American millennials who are interested in meal plans. This free app shows the brand’s catalyzation strategy of simplifying consumers’ cooking and food shopping needs.

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