Allinson’s Serious White with Sourdough

The Allinson’s Serious White with Sourdough Loaf is Premium

The Allinson’s Serious White with Sourdough loaf is the latest product from the brand that aims to provide a more premium flavor profile for consumers seeking artisan quality to appreciate. Made with 12% rye and wheat sourdough, the bread is batch baked and is ideal for creating an artisan-quality sandwich or snack. The product will transform perceptions of what prepackaged bread looks and tastes like, which addresses the need for premium options with a low-cost profile.

Director of Marketing at Allied Bakeries Matthew Cullum spoke on the new Allinson’s Serious White with Sourdough loaf saying, “As a brand offering premium, high quality ingredients, Allinson’s continues to build on the surge in popularity we have seen for premium breads. Since launching our new-look Allinson’s in 2017, the brand has performed exceptionally well and has been the fastest growing brand in bread and bakery with value sales up 40% year-on-year and volume up 25% year-on-year, significantly ahead of category.”