Apologetic Soda Bottles : Dewnited States campaign

Earlier this summer, Mountain Dew launched its Dewnited States campaign to represent the United States with limited-edition soda bottles, each decorated with unique artwork that details the best qualities of a state. In the colorfully patterned graphic map that was created to represent the Dewnited States, Mountain Dew mistakenly represented Michigan’s Upper Peninsula as part of Wisconsin.

Quickly, The Upper Peninsula Twitter account called out the soda brand’s error and Mountain Dew was just as fast to right its wrong by inviting locals to share what they love about the Upper Peninsula to create a special edition label. The brand also made a trip to the Upper Peninsula State Fair to give attendees the chance to drop its employees in a dunk tank, plus give out plenty of free products and merchandise.