Appreciative Jar Packaging : Limited Edition Jars

Nutella Created Limited-Edition Jars for People Who Make Mornings Happy

Years ago, Nutella introduced a series of personalized limited-edition jars and now, it is launching fun new packages that replace the iconic Nutella logo with phrases like “Superstar” and “My Hero.” These limited-edition appreciation jars tie in with the Nutella Who Makes Your Morning Happy? contest, which helps people celebrate others who make them smile.

For a limited time, people are able to nominate someone who makes their morning happy online, giving them the chance to earn their nominee up to $15,000 and pick up a cash prize of $3,000 for themselves. To sweeten the deal, Nutella is giving all entrants the chance to win a one-year supply of Nutella.

The limited-edition appreciation jars offer a sweet way for people to say “Thank You,” “U Got This” and “Great Job” in a fun way with a favorite product.