Cannabis company Jane worked with design firm Work By Honey to develop a name and persona to bring its vision to life, and in doing so, the cannabis company is challenging the way consumers perceive cannabis infused-edibles. With typographic details, the brand’s product packaging helps to paint a picture of Jane, who’s described as “never plain” and “your best friend’s best friend, the one that’s up for anything.”

As recreational cannabis is new to many first-time users, Jane even includes a side panel that provides a description of what consumers can expect, detailing that each of its brownies contains five milligrams of THC, which could take a few hours to kick in and that users should pace themselves accordingly.

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