AR Cocktail Recipes : cocktail recipe

South American brands Casillero del Diablo, Trivento and Frontera partnered with beverage delivery app Drizly to share immersive augmented reality cocktail recipes with consumers powered by DrinkAR.

With Casillero del Diablo’s Reserva line, augmented reality brings a 360-degree wine tour to life and Trivento, the official wine of Major League Soccer, shares an augmented reality game when drinkers scan their bottle of Trivento Reserve. The AR experience from Frontera is centered on educating consumers on how to make delicious wine-based cocktails like Spiced Sangria, Frosé or the Paloma Blanca.

As Drizly has been integrated into each wine brand’s augmented reality for the first time, users are able to quickly purchase a featured wine and see it delivered to their home in as little as an hour.