Roche Canada, the leading personalized healthcare brand, recently launched ‘The New Pap,’ an at-home HPV DNA test. The brand is targeting both Millennial and Gen Z women with relatable, playful messaging that reminds them that their grandmothers, their second-grade teachers, and their aunt’s friends have all had a PAP test. Especially since 75% of sexually active Canadians will get HPV at least once and almost all cases of cervical cancer are caused by HPV.The New Pap is different than a typical Pap test that’s been used for over 70 years by analyzing abnormal changes in cervical cells. The New Pap is an HPV DNA test that detects DNA of high-risk HPV in cervical cells through modern ab technology to analyze a woman’s risk for pre-cancer or cancer.Image Credit: Instagram/@TheNewPap


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