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Augmented Reality Monuments

Augmented Reality Monuments

ONLINE MARKETING TRENDS

Augmented Reality Monuments

The Los Angeles County Museum of Art (LACMA) and Snapchat teamed up to create five monuments in augmented reality on the Snapchat camera. The LACMA × Snapchat: Monumental Perspectives experience offers a look at the history of Los Angeles and it helps to explore the history of Los Angeles Indigenous communities.Each AR monument from the collaboration offers a different look into history, including the different generations that passed the 1932 LA Olympic marathon route, street vendors in the city and a tribute to Biddy Mason. Snapchat users can discover the virtual monuments for themselves by hunting down different markers on the Snapchat map. Those who are outside of Los Angeles can also find the experience online via LACMA.


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