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Autumnal Candy Corn Confections : candy corn varieties

Autumnal Candy Corn Confections : candy corn varieties

ONLINE MARKETING TRENDS

Autumnal Candy Corn Confections : candy corn varieties

These new Brach’s candy corn varieties have been announced by the US-based brand to offer consumers alternative options to pick up when looking to celebrate the season. The products come as an extension of the brand’s existing options that could to grow it’s current 85% hold of the candy corn market, according to IRI data. The new flavors include the Mellowcreme Caramel Apples, Skulls & Bones, Turkey Dinner Candy Corn and Sour Haunted Tropics Candy Corn.Senior Brand Manager of Seasonal Marketing Mariah Havens spoke on the new Brach’s candy corn varieties saying, “As a leader in seasonal sweet snacking, we’re always innovating with trends and fun flavors, and we know this year is no different. From unusual flavor combinations like our new Turkey Dinner offering to creating a candy that hallmarks the flavors of fall — combining caramel and apple in a mellowcreme — our new and traditional treats provide the perfect way to welcome fall and celebrate the season with family and friends.”


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