Beer-Branded Lattes : Busch Latte

All-American beer company, Busch, recently rebranded its Busch Light to the new, limited-edition Busch Latte. The new brand image is depicted with fall-themed leaves and pumpkins but the beer still maintains its original taste.

The product was debuted with a cottage-themed commercial that pays homage to the retro coffee ads from the 1970s and 1980s. The video features three friends at a cottage who wake up to the sound of someone opening and enjoying a delicious Busch Latte. The vintage-themed commercial even features a catchy jingle to close. The new Busch Lattes will be available in 30 packs across North Dakota, South Dakota, Iowa, Missouri, Minnesota, Kansans, and Nebraska.

This humorous marketing tactic will securely gain the company publicity and consumer loyalty with its satirical take on fall-themed beverages.