ONLINE MARKETING TRENDS
Bespoke Fragrance Pop-Ups : perfume pop up
Harvey Nichols’ Perfume Pop-Up Lets Consumers Create Custom Scents
As there is an art and a science to putting scents together in a pleasing way, people will be able to work with on-site consultants to create their perfect blend, all the while learning more about the world of perfume.
In an era where cosmetics and fragrances in particular are being scrutinized, consumers are looking for greater control and transparency when it comes to the products they are applying topically.