ONLINE MARKETING TRENDS
Botanically Infused Canned Cocktails
The Forrit hard seltzers are a high-quality range of canned cocktails for consumers who are looking for a low-calorie way to enjoy a premium mixed drink at their leisure. The drinks come in three premium flavor options including Strawberry, Rhubarb & Ginger, Watermelon, Lime & Basil and Peach, Lemon & Mint, which are all free from sugar and contain just 90 calories each. The vegan-friendly drinks are made with a blend of distilled alcohol, sparkling water and natural botanicals with a 4.5% ABV.Innovation Director at Loch looms Group Calum Leslie spoke on the new Forrit hard seltzers saying, “Forrit is for the forward-thinking consumer looking to try something new and with the hard seltzer market gathering momentum in the UK now is a great time to launch this new range. With Forrit, customers can enjoy a lower calorie drink without having to sacrifice that all-important flavour. The natural botanicals infused with our fruit blends add an extra dimension to our range, making Forrit an exciting new offering for consumers to enjoy.”
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