Children-Specific Low-Calorie Initiatives : Mondelēz International

The American multinational confectionery company, Mondelēz International, recently announced it will be decreasing the number of calories in children-specific snacks to under 100 calories in an effort to teach the younger generations about portion control. The shift towards healthy portion sizes began in 2014 when the brand announced a 250-calorie cap on its single-serve chocolate bars.

These smaller portions will affect the brand’s Cadbury Mini Fingers, Cadbury Animals, Curly Wurly and Chomp, Barny Sponge Bears, and Fudge in the next month. In addition, Mondelēz International hopes to implement the caloric changes in Oreo Mini snack packs and Freddo Face Cakes by 2021.

Mondelēz International is clearly conscious of the negative stigma associated with eating sweats, and in an effort to appeal to the more health-conscious masses, has decreased the portion sizes of its confectioneries.