Oreo’s Twist, Lick, Dunk Augmented Reality Game Encourages Play with Food
Inspired by the classic way to eat its cookies, Oreo created an AR game called ‘Twist, Lick, Dunk’ for people in China to play. To begin playing, users are able to scan a gesture or an Oreo cookie with Alipay’s AR scanning feature. Within the game, there are three different features within the game that make the most of gravity-sensing technology, augmented reality panoramic technology and artificial intelligence technology.
Beyond just participating in the mobile AR game for bragging rights, Oreo cookie fans are competing for a spot in the top 10 and limited-edition pure gold medals.
The augmented reality Oreo cookie games have attracted the attention of millions of players, young celebrities and users on Chinese social media platforms.