ONLINE MARKETING TRENDS
Satirical Social Media Newspapers : Overheard Post
Instagram’s Viral ‘Overheard LA’ is Creating an ‘Overheard Post’
In Los Angeles, just 7,500 copies of the free Overheard Post, a satirical newspaper that offers humor that specifically appeals to Millennials. The printed newspaper includes obituaries for certain parts of pop culture and even a Millennial weather report that details how moods tend to change with the temperature. As well as featuring articles and a crystal of the month, Overheard Post also explores a new way for the online account to make revenue with printed ads from partners like Bumble, Pop Chips and Parachute.
Image Credit: Shelby Bryant