The Ardagh Group has announced that it will be expanding its aluminum can packaging finish options to include a new copper variant to help infuse a stylish aesthetic onto prepackaged beverages. The vibrant finish option has been created for diameter 202 and 200 can ends, and can be paired with the company’s existing lineup of colored pull tab options. This will enable drinks with the packaging to convey a high-end aesthetic to shoppers and is sure to be a welcome addition to the market by brands.
Sales Director at Ardagh Group’s European metal beverage division Dirk Schwung spoke on the new aluminum can packaging option saying, “We are proud to be introducing this unique copper tone as a new colour option for the tab, the shell or the entire beverage end. At Ardagh, we’re constantly innovating, looking for new ways to meet customers’ branding needs, and to support new trends in design.”