The message is minimalist, playful, and magnanimous. The contrast between white and black only accents the intent behind it. The words ‘LIVIN’ EXTRA LARGE’ are distributed across two back-to-back gigantic billboards. This design decision subtly relates to the connotative meaning of the saying, which is also considered to be part of Stüssy’s ethos as a brand.
Seeing a product opportunity along with its marketing campaign, Stüssy releases a t-shirt design with the same language as its gigantic billboard. Set across a crisp white silhouette, the words ‘LIVIN’ EXTRA LARGE’ wrap around a t-shirt. This garment will be available for purchase on August 2nd.