IKEA Takes Billboards in the Subway to a Whole New Level
The new IKEA location in Paris is on La Madeleine and it opened on May 6th. To announce this, the furniture brand revolutionized the way marketing billboards in the subway work. It outfitted the entire Madeline metro station as a showroom. More than 1,500 individual products were hanging on the wall, demanding the attention of the urban commuter.
Photo Credits: Julien Hay